Studio 75AV is the culmination of my love for sound and picture. I always dreamt of having a musical space that was designed intentionally and promoted slower practices. Many paid studios in town, quite frankly, feel uninspiring, often offering the same equipment and workflow as everyone else.
It’s true that our ideas as musicians always win, regardless of the tools at hand. But I also believe that when someone unlocks the magic inside a device that had absolute love and passion poured into it by an engineer who truly cared about their craft, the sound wins.
Since 2018, I’ve been on a mission to discover the vast world of hardware. I’m always searching for esoteric tools, many of them forgotten, that create new textures and still feel relevant to pushing forward the current landscape of popular music.
Studio 75’s backbone is a hybrid setup between a DAW and hardware sequencers. There’s an RTP network that allows for complex routing between MIDI equipment. Every piece of gear is fed through A/D and D/A converters over the MADI protocol, creating an incredibly flexible routing system. In layman’s terms, everything can go everywhere. Any sequencer can control any piece of gear, and any instrument can be routed through nearly any piece of pro audio equipment. This creates a level of complexity that is encouraged at Studio 75AV. This is the slower approach.
A lot of older digital equipment contains limitations that have been solved by modern technology. But I don’t always think that’s a good thing. I don’t believe the fastest song is the best song. I romanticize the slow moments in between and the frustrating learning curves of old gear. They promote intention, and intention serves the sound. The result is music that has a better chance of standing apart in today’s world.
I encourage you to book time at Studio 75, and when you do, come with intention. Spend time with a single piece of gear and find something magical. I hope you leave understanding why this studio exists in Los Angeles. I believe this city needs a place with a foreign sound. Enjoy.
- Andrew Nicholas Georg Lovgren
